Some
marketing concepts remain the same, whether you’re using traditional methods or
planning to launch an online campaign. For instance, the end goal is still to
gain recognition, either for a new company, or a new product or service for an
already-established company. For new firms, however, the first marketing
campaign has a feel of make or break, since it may well determine how
successful a firm will be from then on.
One
of these concepts is corporate identity design Dubai, or how your firm appears to clients, investors, and even to
your employees. Have you ever visited another firm’s website, read their
‘About’ section or the equivalent of it, or heard about it at a business
function? Corporate identity is an attempt to answer the question every company
wants to be able to answer – that is, who they are, and where they’re going.
Without
your identity, in essence, your target literally won’t know you, as a firm.
Usually, it’s made of 3 parts. The first is company behaviour, including how
employees behave towards each other and to customers. That part is easily taken
care of, since training will undoubtedly include best practices and other
‘instructions’ on how to present themselves when dealing with customers.
The
next two parts are corporate design and communications. The first includes a
logo, the company’s colors, even the logo. The second involves all forms of
interaction with the public – advertising, customer service, information
distribution, and so on.
The
question “Who are we?” can be answered through words, perhaps in a single
paragraph in the Information section of your firm’s website, or through a corporate video Dubai. However, as
hinted at above, building your corporate identity is much more than words and
advertising.
- Don’t stop at a logo. Whether you’re revamping your tired old logo, or you’re coming up with one for your new company, it should stand for something. It isn’t just a design that you carve onto a rubber stamp and stick everywhere. Your company logo stands for what you do, not just your products.
In fact, it would help if you start, first, with what you do,
what services you deal in, and – most importantly – what need you fill. A logo
is a visualization of a concept or an ideal, but it’s up to your firm to
deliver on that ideal.
- Focus on relevance. Having a logo and a uniform is useless if no one ‘gets’ your company. When your marketing campaign is done, your target audience should be able to relate to your services. That is, they should know enough to do the marketing themselves – they know what you stand for, so they can tell other people in their social circles.
Without its relevance to the public, a logo is just a picture.
Not only should the elements of the logo be coherent or connected, but your
audience should also feel connected to it. Otherwise, it’s all useless.
- Sell principles. At the end of the day, people are paying for the benefits they get from using your products and services – and the principles that come with you providing them. Whether yours is an ecommerce website Dubai or something else, it’s important that you stick with your principles. Otherwise, the message you send will lose its consistency.