Even with the many sites that are well-put together, there’s still a
possibility that you’ll come across one that will really make you click the
‘back’ button soon after. Or you’ll find one that was ridiculously hard to come
across. Obviously, you don’t want either one happening to your own company’s
website, whether you hire an IT company in Dubai or keep such tasks in-house.
With the Internet firmly rooted as an integral part of online
marketing, it’s becoming more and more important for companies to learn even
the basics when it comes to search engine marketing Dubai and optimization. This is an important part of
ensuring that a website can be easily found when using certain search terms,
therefore guarding against the company losing money because of the site. So
here are a few tips that anyone, at all stages of learning search engine
optimization (SEO) can definitely remember and use.
1. Content matters. Well written,
unique content means higher quality, which will make it easier for a search
engine to index your page at a higher ranking. Using a focused keyword or
phrase will make it even easier.
2.
Build quality links. Simply
put, there should be a reason a website will link back to yours, and it should
be logical. If there’s no reason at all, don’t waste your time building that
bridge.
3.
Rock the title tag. Use a
unique title tag for every page on your site, and be sure to use one of your
primary keywords in it. If you really want your company name in the tag, you’ll
want to move it to the end, particularly if you’re not that well-known yet.
4.
Freshen up. Updating your pages
with new and useful content will make your site more relevant, so the search
engine will view it more favorably.
5.
Don’t keyword-stuff. The
quality of your content decreases if you try to stuff more keywords into the
text, rendering it unnatural-sounding. Search engines don’t normally go for
that. If you have an unusually high number of search terms in your text, the
engine will count that against you, instead of for you.
6.
Keep Java spare. Java script,
image maps and links cannot be crawled by the search engine spiders, so make
sure the page has text links on them somewhere for the little ‘bots’ to find
and crawl on.
7.
Link properly. The links to
your website and among pages of the same site should use your chosen keywords.
For instance, you want a tweet or a Facebook post that you’re using as part of
your social media marketing company Dubai to link to your site. Instead of the ubiquitous ‘Click here’, use one
of your keywords (“holiday deals” or “holiday tours” if you’re a travel
company, for instance).
8.
Location helps. Building your
local client base is important, since they’re right in your backyard
(figuratively speaking). Include your location in your text – and even in a few
of your well-chosen keywords – and people in your area will be able to find you
easily.